WHAT IS MNEMONIC LABS?
It’s a think tank, creative kitchen, and discovery hub
It’s a think tank, creative kitchen, and discovery hub
that extends beyond the traditional campaign. Powered by the minds at Mnemonic, an Effectv agency, MnemonicLabs showcases innovative ways to get your message to consumers.Come take a look.
that extends beyond the traditional campaign. Powered by the minds at Mnemonic, an Effectv agency, MnemonicLabs showcases innovative ways to get your message to consumers.Take a look at the latest inventions.
X1 Voice Remote
DYNAMIC CREATIVE
LONG FORM
RISE: Representation, Investment, Strength and Empowerment
RISE was created for the purpose of change. Change in the form of a multi-year commitment to provide marketing, creative, media & technology services to Black, Indigenous and People of Color (BIPOC)-owned small businesses.
CONCEPT
STRATEGY
CONSULTATION
CREATIVE
X1 VOICE REMOTE CAREER CENTER LAUNCH
We partnered with Walmart to launch the Career Center X1 destination. Creating a new kind of job search connecting people with brands…and possibly their future! Simply say “Walmart Jobs” or “Career Center” into your Xfinity Voice Remote.
STRATEGY
CREATIVE
Effectv Automotive Portal
The automotive industry moves fast (no pun intended) so sometimes the creative has to move fast as well. Our new dynamic creative system offers turn-key incentives, new model releases, and promotional opportunities, our way of staying nimble with creative solutions.
CONCEPT
STRATEGY
DESIGN
X1 VOICE REMOTE HELPS WITH MENTAL WELLNESS
The video series features content presented by mental wellness industry experts like California Surgeon General Dr. Nadine Burke Harris and Dr. Jim Kooler from the California Department of Health Care Services.
STRATEGY
CREATIVE
Black is Now | Celebrating Community Voices
Black is Now, a series featured on Xfinity’s Black Experience, places a spotlight on stories celebrating Black achievement: Past & present while inspiring the future. Through Dynamic Ad Insertion, the featured vignettes will provide clients a share of voice as we profile unique individuals, their stores and what motivated them to become change makers.
CONCEPT
STORYTELLING